Are superfoods just a gimmick?

April 26, 2014

Superfoods are all the rage at the moment. We love looking out for the next fruit of food that will transform our health and vitality in just a few mouthfuls. However, should we really be choosing these foods over seasonal, and often cheaper, alternatives?

I’m not entirely sure how a food can be labelled as a ‘superfood’ as there is no definition of the word. There is no criteria for which a food much achieve to earn the right to hold the title. The word superfood is unfortunately just a marketing trick to persuade more people to buy certain products. Exotic berries and juices are often no more beneficial than cheaper options. For example, antioxidants in a red apple are 13 times higher than a serving of goji juice.

I doubt very much that the humble broccoli, carrot, mushroom, tomato, apple, banana, sweet potato or pea will achieve such dizzy heights as being labelled a superfood however. You are better off spreading your pennies further and stocking your fridge with a wide range of fruits and vegetables that are seasonal and within budget. Avoid processed foods first and concentrating on getting your 5-a-day. Aim for variety and pick fruit and vegetables from as many colours as possible.