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Why is it hard to stick to our weight loss goals?

At one stage or another, the majority of us will try and lose weight. Unfortunately, even with the greatest will in the world, long-term weight loss can be very difficult to achieve. Scientists have worked out that 20% of overweight individuals are successful at long-term weight loss. So why do so many of us fail?

One of the primary reasons for the lack of success is our considerable underestimation of the amount of self-control necessary to ward off cravings and comfort food. Completely excluding your favourite calorific foods in an ‘all or nothing’ fashion, is more likely going to fail sooner rather than later.

Believe it or not, mental fatigue can occur as a result of extended periods of self-control. The longer you ignore your chocolate craving, the chance of your self-control fatiguing increases. The good news is that frequent practice improves your ability to maintain self-control for longer periods. With this in mind, the key to maintaining your weight loss goals is to having strategies in place to support your self-control rather than relying on it. Here are a couple of examples: